Posted by Mark Haas Jr on 10th January 2013
With only the LIFE Business, you could probably figure out how to sell books and CDs and how to sign up people. You don’t need a system for that. With a little determination, you will find a process that works for you. You might even be able to recruit a few others to do the same. In other words, you could carry buckets to deliver water and you could also recruit a team of people to carry buckets and deliver water. This is the typical analogy I use to describe traditional MLM and networking models, the Bucket MLM.
Bucket MLM businesses are difficult, because sooner or later the ones who are good at signing up people, get tired and hope someone else will do it. Trying to sustain a signup game is very difficult. I’ve known many people in the MLM industry who have built big organizations and it all fell apart. A volunteer business that is built around the idea of recruitment is not easily sustainable. People who are generally very skeptical of the LIFE business are the ones familiar with this bucket model. They think that’s what we do and arguably so they want nothing to do with it.
Naively though, many of the people that get in the LIFE Business do, see it as a business, but have it in their mind that bucket recruitment is the easy mode of operation which will make them a success. It is in fact the hardest and nearly almost impossible way to build an organization. Innocently, they think this is “simply” a business of recruitment and “sales” and they are willing to play the odds of recruiting enough people and selling enough that someone eventually will do it for them. They usually have “Big Fish” mentality. In other words, because they know some influential people they think are going to have it easy getting a lot of people “signed up.”
If you do get some progress out of this method, then congratulations is due. You are a great sales person or you have lived your life in a manner that has blessed you with influence. Be forewarned, it will almost never last because you are not duplicatable and right now your business depends on your abilities and not a system. Consequentially, it is limited to growth only with in your abilities. In addition, with, you as the limitation, there will not be enough LIFE materials flowing through your organization for it to produce an income which will allow you to be financially independent.
The Bucket MLM way, is actually the way I thought when I got involved. I believed I knew enough people that would join me and eventually it would get so big that I would not have to do anything and before long I’d be rich. I was hit with a rude awakening when not that many people were willing to listen to me. And no big fish ever joined my team to do it for me. By the way, there is a method of sustaining this kind of business. It’s called, “work your guts out forever.” I didn’t have the kind of time that was required nor the energy to work hard enough for this method to work for me. I also didn’t have the influence I thought I had. I am so thankful for the TEAM system to help me develop the culture for duplication to occur. It has proven to be a true pipeline and not a bucket. I would have been sunk if success depended upon my existing level of influence within my circle.
For, the immortal person who gets the bucket MLM of to any kind of a decent start, the good news is they have taken personal responsibility, the bad news is, at this point they are self-employed. It is not our (THE TEAM’s) desire that you be self-employed. This is why Chris Brady and Orrin Woodward have included excerpts on the B-type businesses in The TEAM’s first night book. In addition, this is why we promote the Robert Kiyosaki’s book, “The Cashflow Quadrant.” For your success, and the success of others, it will be desperately need to understand the B-type business quadrant and the importance of systems. In order to have a b-type business, it will be necessary to learn and understand how a b-type business owner thinks. In the “How to get started” pack, there is a cd called, “Team 272 – Think Business” by Chris Brady. Think like the wealthy and you will become wealthy.
Learning will not be optional
Learning will not be optional for success. It might have been my biggest obstacle in the beginning. I did not like to read. In addition, where I went to engineering school, they taught me that I knew everything already. Lol. A hunger to learn is what it will take. Let me say that a different way. Since I was not wealthy, it was proof that I don’t think like a wealthy person. I didn’t like being told that or even discovering it, but it was true. I had to “confront the brutal facts” as Jim Collins says in his book “Good to great” and not be offended, but enlightened. By admitting the truth, I could now act on it, instead of experimenting with my time and other people’s time.
I found that it is not just learning that was important. One must be hungry to learn also. In the book “Launching A Leadership Revolution” by Orrin Woodward and Chris Brady, Chapter 2 begins the “Foundational Qualities.” “Foundational Quality” number one is “Hunger.” Hunger is a discipline. Don’t worry if you don’t feel very hungry right now. Read the aforementioned chapter to understand what it means to be hungry and how to develop it. I won’t try to say it better than my mentors have in their #1 best-selling book. Listening to the TEAM cds regularly will also help you develop some hunger naturally.
A strong desire to take direction from those who have proven they have the answers will also be a big short cut. Learn to think like a person who is wealthy. Learn from those who are wealthy and learn in the manner they recommend, not just in the way you prefer. All people who are wealthy depend on systems, not their abilities. Robert Kiyosaki very plainly states in his book, “The Cash Flow Quadrant,” that all B-type businesses develop people and/or systems. The TEAM has a system for developing people. It’s not your “Job” to develop people here at this time in the journey, it’s your responsibility as a leader to create a culture of learning and leveraging the TEAM system to duplicate and develop people.
Stay Tuned for my next section in this series Called “How to Create a Culture of Hunger to Learn”
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